About Us
Are you excited to explore the charming and unique world of Louisville real estate? At Fry Realty Collective, we specialize in properties that stand out for all the right reasons. Nestled in the heart of Louisville, Kentucky, we have an eye for nuanced, historic, beautiful and interesting homes in the city’s most captivating neighborhoods.
Picture yourself in the distinguished Highlands or Old Louisville, stylish Crescent Hill & Clifton, Tyler Park, Anchorage, or Norton Commons in East Louisville. Explore eclectic Germantown, Butchertown or trendy NuLu. But we don’t stop there—our reach extends beyond city limits, covering all of Kentucky and Southern Indiana. Wherever your real estate dreams take you, we’re here to make them a reality.
Meet the Collective
Zach Fry
Our principal broker is not your average suit-and-tie real estate guy. With over 20 years of experience in the real estate industry, our principal broker brings a wealth of knowledge and a keen eye for property value, honed through prior experience as a licensed real estate appraiser.
Through his extensive involvement in thousands of transactions and negotiations, coupled with his personal brokerage of several hundred real estate deals, he has amassed a wealth of experience and insight into the intricate dynamics of real estate values, trends, negotiation methodologies, and strategic options. His seasoned perspective is a testament to his comprehensive understanding of the field, showcasing his ability to navigate complex scenarios with precision and expertise.
When he’s not helping his clients achieve their goals, you’ll find him on the pickleball courts, mastering moguls on his skis, the trails—on foot or two wheels, or helping build community through local non-profits such as The Kentucky Mountain Bike Association and three board terms at The Boys & Girls Haven. There, he conceived of and developed an event which has been going for over a decade now: The Gravy Cup! The World’s LARGEST Biscuit and Gravy competition, which has raised hundreds of thousands of dollars for neglected, abandoned and abused children.
Zach isn’t just a vibe, he’s a whole frequency.
Beth Geiser
With over 25 years of experience in marketing, business development, and client service, Beth is known for her strategic expertise and relationship-driven approach. As a Senior Real Estate Specialist (SRES®), she is uniquely qualified to help older adults and their families navigate downsizing, estate sales, and transitions into their next phase of life.
Her background in the senior living industry, coupled with her deep understanding of the Louisville real estate market, allows her to provide compassionate, knowledgeable guidance. Whether helping clients sell a long-time family home or find a rightsized next chapter, Beth ensures a seamless, stress-free experience.
Beyond real estate, she’s an advocate for women’s leadership, an outdoor enthusiast, and a lifelong learner who thrives on adventure—whether that’s hiking, skiing, or exploring on one of her motorcycles.
Porter Woody
We’re thrilled that Porter Woody has joined the brokerage this year!
Porter thrives on helping people navigate the real estate journey with ease, ensuring every step is as smooth (and stress-free) as possible. His focus is on delivering a straightforward and transparent process, allows clients’ to be informed and confident in their decisions.
Porter is committed to understanding market trends and employing effective strategies to meet client needs. With a focus on client satisfaction, he prioritizes clear communication and personalized service throughout each transaction.
In addition to his work in real estate, Porter has a passion for mountain biking, hiking, traveling, and music. These interests not only provide a refreshing balance to his professional life but also enhance his ability to connect with clients on a personal level. Whether you are a first-time buyer or looking to sell, Porter is ready to assist you in achieving your real estate goals.
Regina Rojas
Real Estate Agent
Regina Rojas
A seasoned real estate professional with a proven track record since 2008, Regina first cut her teeth in the world of luxury condominiums. After two successful years in new development, she went independent and never looked back. Known for being a fierce advocate, trusted counselor, and skilled negotiator, Regina is dedicated to guiding her clients through every step of their real estate journey.
Whether buying or selling, you can count on Regina to have your back and secure the best possible outcome.
Megan Stengel
Transaction Coordinator
Megan Stengel
Our Transaction Coordinator with nearly 1,000 closings under her belt, Megan is a powerhouse behind the scenes who keeps everything on track. She handles all the critical details once your offer is accepted—from managing paperwork and communicating with title companies, to ensuring deadlines are met. Her expertise ensures that nothing falls through the cracks, so your experience is as smooth and stress-free as possible.
We’re incredibly lucky to have Megan on our side, ensuring our clients experience a top-notch transaction every time.
Our Philosophy
At Fry Realty Collective, we live by our tagline, “The Golden Rule in the Bluegrass.” This guiding principle underscores our commitment to delivering exceptional client service based on respect, integrity, and personalized attention. We believe in win-win or no deal. Whether you’re selling, investing, or buying, we strive to provide an experience that exceeds your expectations.
Our Expertise
With over 75 years of combined professional experience, The Collective offers a powerful blend of industry insights, strategic business partnerships, exceptional client service, and marketing acumen. We provide innovative solutions to optimize outcomes for our clients, along with expert guidance to navigate the challenges of buying or selling real estate in various market and economic conditions.
Why Choose Us?
At Fry Realty Collective, we take our fiduciary responsibilities and obligations to our clients very seriously, just like any reputable real estate agency. However, what truly sets us apart from the competition are the unique qualities and innovative approaches that define our brand. These key differentiators not only distinguish us in the marketplace but also solidify our position as the go-to real estate brokerage for those seeking exceptional results and personalized attention:
- Authentic Connections: We believe buying and selling real estate should foster meaningful collaborations not fleeting transactions. We want to connect with your WHY; approaching every interaction with compassion, humility, and approachability, ensuring that you feel valued and understood.
- Local Expertise: We are deeply committed to the communities where we live, work, and play—we have for decades. Locally owned and operated, our deep knowledge of the city and surrounding areas ensures you get the best advice and insights.
- Values-Driven: Our actions are guided by strong moral and ethical values, ensuring that we operate with fairness, respect, and a sense of responsibility.
- Smart Working and Growth-Minded: We are dedicated to working smart, adapting to changes and continuously seeking growth and improvement in all that we do to better serve our clients, partners, and our community.
- Courageous and Innovative: We embrace courage and BOLDNESS, taking calculated risks and fostering innovation to stay ahead in the real estate industry.
- Uncommon and Fun: We pride ourselves on being local and unique, with an un-corporate and irreverent spirit that makes working with us enjoyable and fun.
Our Office
