About Us
Are you excited to explore the charming and unique world of Louisville real estate? At Fry Realty Collective, we specialize in properties that stand out for all the right reasons. Nestled in the heart of Louisville, Kentucky, we have an eye for nuanced, historic, beautiful and interesting homes in the city’s most captivating neighborhoods.
Picture yourself in the distinguished Highlands or Old Louisville, stylish Crescent Hill & Clifton, Tyler Park, Anchorage, or Norton Commons in East Louisville. Explore eclectic Germantown, Butchertown or trendy NuLu. But we don’t stop there—our reach extends beyond city limits, covering all of Kentucky and Southern Indiana. Wherever your real estate dreams take you, we’re here to make them a reality.
Meet the Team
About Zach Fry
Our principal broker is not your average suit-and-tie real estate guy. With over 20 years of experience in the real estate industry, our principal broker brings a wealth of knowledge and a keen eye for property value, honed through prior experience as a licensed real estate appraiser.
Through his extensive involvement in thousands of transactions and negotiations, coupled with his personal brokerage of several hundred real estate deals, he has amassed a wealth of experience and insight into the intricate dynamics of real estate values, trends, negotiation methodologies, and strategic options. His seasoned perspective is a testament to his comprehensive understanding of the field, showcasing his ability to navigate complex scenarios with precision and expertise.
When he’s not helping his clients achieve their goals, you’ll find him on the pickleball courts, mastering moguls on his skis, the trails—on foot or two wheels, or helping build community through local non-profits such as The Kentucky Mountain Bike Association and three board terms at The Boys & Girls Haven. There, he conceived of and developed an event which has been going for over a decade now: The Gravy Cup! The World’s LARGEST Biscuit and Gravy competition, which has raised hundreds of thousands of dollars for neglected, abandoned and abused children.
Zach isn’t just a vibe, he’s a whole frequency.
About Beth Geiser
With over 25 years of expertise in marketing, PR & communications, client service, and business development, she’s a powerhouse in the industry. She leverages her executive presence, critical thinking, and interpersonal skills to build strong relationships—her customer-centric service approach fosters collaboration, ensuring that clients’ buying and selling experiences are seamless, efficient, and rewarding.
Thriving in complex environments, her knack for interpreting and utilizing data to spot market trends, combined with her tactical business expertise, helps clients navigate the real estate market’s twists and turns with confidence. Beyond her talent for crafting killer strategies that make properties shine, she’s also an outdoor enthusiast and a connoisseur of life’s thrills. When she’s not forging meaningful relationships, or negotiating deals, you’ll find her riding horses, hiking & camping in any of our awe-inspiring National parks, hitting the ski slopes, or seeking adventures on one of her motorcycles.
She has dedicated many hours to women’s leadership initiatives, including several years on the Integrating Women Leaders conference planning committee and two years serving on the Girl Scouts of Kentuckiana board.
Beth may have a taste for adventure, but she’s also a consummate professional who knows how to get the job done—and that’s just the way we like it.
Our Philosophy
At Fry Realty Collective, we live by our tagline, “The Golden Rule in the Bluegrass.” This guiding principle underscores our commitment to delivering exceptional client service based on respect, integrity, and personalized attention. We believe in win-win or no deal. Whether you’re selling, investing, or buying, we strive to provide an experience that exceeds your expectations.
Our Expertise
With over 75 years of combined professional experience, The Collective offers a powerful blend of industry insights, strategic business partnerships, exceptional client service, and marketing acumen. We provide innovative solutions to optimize outcomes for our clients, along with expert guidance to navigate the challenges of buying or selling real estate in various market and economic conditions.
Why Choose Us?
At Fry Realty Collective, we take our fiduciary responsibilities and obligations to our clients very seriously, just like any reputable real estate agency. However, what truly sets us apart from the competition are the unique qualities and innovative approaches that define our brand. These key differentiators not only distinguish us in the marketplace but also solidify our position as the go-to real estate brokerage for those seeking exceptional results and personalized attention:
- Authentic Connections: We believe buying and selling real estate should foster meaningful collaborations not fleeting transactions. We want to connect with your WHY; approaching every interaction with compassion, humility, and approachability, ensuring that you feel valued and understood.
- Local Expertise: We are deeply committed to the communities where we live, work, and play—we have for decades. Locally owned and operated, our deep knowledge of the city and surrounding areas ensures you get the best advice and insights.
- Values-Driven: Our actions are guided by strong moral and ethical values, ensuring that we operate with fairness, respect, and a sense of responsibility.
- Smart Working and Growth-Minded: We are dedicated to working smart, adapting to changes and continuously seeking growth and improvement in all that we do to better serve our clients, partners, and our community.
- Courageous and Innovative: We embrace courage and BOLDNESS, taking calculated risks and fostering innovation to stay ahead in the real estate industry.
- Uncommon and Fun: We pride ourselves on being local and unique, maintaining an un-corporate and irreverent spirit that makes working with us enjoyable and fun.
Our Office
